The Top 1000 Most Influential Style Blogs - rankings presented by Signature9
Bootstrapping your digital PR.
FMG Member YM Ousley, publisher of lifestyle news site Signature9, has recently released an update to her firm’s ranking of the top 1000 individually-reviewed fashion and beauty blogs from around the world; The Style99.
We are very excited to recommend the list, and YM’s firm is offering FMG members a 30% discount on the entire list until September 14th 2011. The first 99 rankings can be viewed at no charge.
The ranking includes contact information, traffic, twitter details, Facebook links, and advanced metric data for more than 1000 fashion and beauty blogs - with over 400 from the US, Canada and Brazil, and more than 400 from the UK and continental Europe (France, Germany, Italy, Spain).
This is truly Fashion 2.0/3.0 PR meets social media metrics – and a great example of how to combine human curation with a powerful tech platform (and just in time for Fashion’s Night Out and New York Fashion Week, which kickoff tomorrow.
Q&A with Style99 Founder, YM Ousley
“Too often hits, pageviews and other metrics that don’t reflect the true influence of a site or blog, “ YM Ousley.
FMG: Why is this list important?
YM: Too often hits, pageviews and other metrics that don’t reflect the true influence of a site or blog - and unfortunately these have become the default standards for assessing most websites. While Comscore or Nielsen can give an indication of traffic popularity, increasingly PR reps, brand marketers, and media buyers are looking for a better way to qualify the quantity.
FMG: What was your methodology in compiling the rankings?
YM: By combining traffic estimates with link and social media data, we try to give a more complete picture of which publishers are having an impact with readers. Anyone can buy or trade traffic, but organic links from other bloggers and social shares from readers are tougher to obtain and can give a much better indication of true influence.
“Every day, fashion and beauty blogs are attracting larger audiences with deeper influence than ever before. “
FMG: With the rise of social media analytics platforms like Klout and EDITD, where does TheStyle99 fit in?
YM: Every day, fashion and beauty blogs are attracting larger audiences with deeper influence than ever before - but traditional metrics and trend forecasters don’t always present an effective real-time picture of what is going on in the marketplace.
We just wanted to make it easier for PR agencies, fashion/beauty marketers, advertisers, media buyers, start-ups, and even enthusiasts to join the ever-expanding conversation.
Related Articles: The importance of one-to-one engagement and social listening
As powerful as this list is, it is important to know that simply blasting press releases may be the least effective way to engage the bloggers on the list.
This article by Business of Fashion speaks to the importance of developing long term reciprocal relationships with bloggers. People blog about things they are passionate about – and why it is best to join the conversation in a one-to-one, authentic, professional way.
We also recommend attending and learning more about The Evolving Influence Fashion Blogger Conference, Today, September 7th.
And finally, an article about the new era of social media metrics and trend forecasting.
Special thanks to @Signature9