Google’s 216 Page Social Media Manifesto - 2 Lessons
The future of the Web is social. What does that mean? Google is definitely trying to figure it out. This is a must read by a Google employee..
as we enter the next phase of social media..

http://www.theatlantic.com/business/archive/2010/07/2-lessons-from-googles-216-page-social-media-manifesto/59410/