The 2010 GQ Style Manual is a must read/memorize for all men looking for help defining their style - and the numerous details that require our attention. The GQ Style Manual should also be required reading for all brand managers, creative directors, digital content execs, and CEOs in menswear - whether casual, edgy, affluent, tailored, or upscale. This holds especially true for anyone working the floor at the store level. This kind of content is how you capture the mens market - and create value and a lifelong relationship after a sale.

A quick, easy read, understated tone - without craning its neck to be cool.
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