Fashion Marketing Group (FMG): Archive

Attn: Fashion/Technology Startups: Submit your...

Earlier this week, one of our favorite resources, Business of Fashion, announced the launch of “Elevator Pitch,” a recurring feature on BoF that will showcase one exceptional fashion-technology start-up per month and provide valuable feedback from a panel of fashion, technology and investment experts. This is one opportunity we suggest you jump on right away. The Panel of Experts: · ...

Jan 26th

How to Build Companies that Predict the Future: ...

Article by @JedWexler Interview by Kristin Young We were thrilled to speak recently with author and FMG Member Kevin Maney about his latest book “The Two-Second Advantage: How We Succeed by Predicting the Future…Just Enough,” (co-authored with Vivek Ranadive). The book recently spent several weeks on the NY Times bestseller list. Maney is a long-time business and technology journalist –...

Dec 21st

Google Shutters Fashion Platform 'Boutiques.com' +...

Interview and reporting @Kristayloryoung Editing/Commentary @JedWexler After a much ballyhooed launch last November, Google has quietly shuttered its online fashion platform Boutiques.com. In the wake of producing high-profile launch events, exhaustive designer collaborations, press junkets, and numerous celebrity & blogger-curated shopping ‘lists, ’ the mega search engine is now folding the...

Oct 28th

Styleowner.com - A New Take on...

Will this catch on? Or is this ‘Commerce’ at the expense of ‘Social?.’ By Lydia Dishman @LydiaBreakfast for Fast Company Anna Wintour’s influence over the fashion universe is a snip less formidable today. StyleOwner, an e-commerce site that heavily features social selling, just launched in open beta. Like Google’s Boutiques.com, StyleOwner gives bloggers,...

Oct 5th

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The 1000 Most Influential Style Blogs: Worldwide...

The Top 1000 Most Influential Style Blogs - rankings presented by Signature9 by @JedWexler Bootstrapping your digital PR. FMG Member YM Ousley, publisher of lifestyle news site Signature9, has recently released an update to her firm’s ranking of the top 1000 individually-reviewed fashion and beauty blogs from around the world; The Style99. We are very excited to recommend the list, and...

Sep 7th

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DIGITAL IQ RANKING REPORT: 87 MAGAZINES

Presented by @L2_ThinkTank Commentary + Analysis by @JedWexler As traditional magazine brands race to solve the digital revenue puzzle we are happy to repost and summarize a recent L2 Think Tank report which ranks the digital competence of 87 well-known magazine brands. Special thanks to FMG Member @SageBrennan of L2 Think Tank for originally posting the report. Founded by Scott Galloway,...

Aug 16th

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3 Fashion-Tech Startups to Watch: EDITD, ShopSuey,...

An FMG snapshot of 3 Fashion/Tech startups that are well on their way… @EDITD London-based start-up EDITD provides social metrics and market data to help fashion brands make the right decisions on design, merchandising, and pricing. In June of this year EDITD also raised $1.6 million in seed financing from Index Ventures. EDITD looks to be a genuinely disruptive platform that provides...

Aug 4th

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FMG Interviews Polyvore CEO Pasha Sadri: Social...

POLYVORE’S CEO PASHA SADRI ON SOCIAL SHOPPING AND THE DEMOCRATIZATION OF FASHION** by Kristin Young for FMG @kristayloryoung There has never been a more unlikely group of revolutionaries in fashion: a handful of young engineers dressed in typical Silicon Valley unfashionable jeans and T-shirts, gathered around a pod of computers looking not at designer lines but at numbers spit out by analytics...

Apr 18th

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A New Approach to Content: A Film Series on...

Sunday, March 13th at 7PM The Scout and producer Tom Ran will be screening their short film series on craftsmanship at the Ace Hotel in NYC. The series covers rising artisans in the fields of fashion, interior design, and food. Doors at 7pm, RSVP at rsvpliberty@thebreslin.com Event: Sun. March 13, 7PM , Ace Hotel Films on Craftmanship feat: Billykirk (leather goods), Roman & Williams...

Mar 9th

Nov 18th

GQ Mens Style Manual - A Must Read For Brands &... →

The 2010 GQ Style Manual is a must read/memorize for all men looking for help defining their style - and the numerous details that require our attention. The GQ Style Manual should also be required reading for all brand managers, creative directors, digital content execs, and CEOs in menswear - whether casual, edgy, affluent, tailored, or upscale. This holds especially true for anyone working...

Nov 11th

Aug 12th

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Google's 216 Page Social Media Manifesto - 2...

The future of the Web is social. What does that mean? Google is definitely trying to figure it out. This is a must read by a Google employee.. as we enter the next phase of social media.. http://www.theatlantic.com/business/archive/2010/07/2-lessons-from-googles-216-page-social-media-manifesto/59410/

Aug 3rd

Welcome to FMG - Where Fashion meets Digital Media

Hi there and Welcome to The Fashion Marketing Group, a passionate community of professionals at the ever-expanding intersection of Fashion, Marketing, & Digital Media. We have over 25,000 members worldwide. As you may know, a digital revolution is just starting to sweep across the fashion industry. To that end, The Fashion Marketing Group (FMG) was created to help you gain industry...

Aug 3rd